People & Culture

Rather, Upasna Dash argues, it marks the moment the world started paying closer attention to the capability story India was already writing.

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.

As layoffs reshape the creative industry, Dean Connelly shares a practical roadmap for how talent can reset, reposition, and get hired in 2026.

With advertising holdcos restructuring, HR heads and even CEOs need to hesitate before outsourcing these conversations to tech.

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

Linear TV is narrowing but sharpening, with live sport, reality shows and cultural tentpoles driving attention, co-viewing and media planning resets.

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.

Once a gamer’s hangout, Discord is now Gen Z’s go-to space for activism, debate, and alternative narratives.

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

Geopolitical divides, misinformation, cancel culture and data breaches are reshaping how brands protect trust in a hyperconnected world.

Clean Creatives' executive director argues that IPG's decision to work with Saudi Aramco after pledging to avoid fossil fuel clients may have compromised its credibility and client relationships.

As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles of CMOs and CXOs in real time.

With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.

With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.

With algorithms dictating feeds, brands must reclaim personalisation through owned data, AI, and storytelling—beyond the illusion of social ‘community’.

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.

With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.

Brands and agencies are shifting from reactive to proactive strategies, leveraging AI to anticipate customer needs while navigating ethical and technical challenges.

As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and monetisation models.

India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, indulgences, and ownership-free living.

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.

New age campaigns are sidestepping ritualised gender roles to depict quieter, mutual sibling intimacy.

Forget download counts—today’s app game is all about user trust, design intent, and retention-driven storytelling.

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.

In a world that rewards sameness, brands must relentlessly defend their uniqueness—or risk becoming commodities overnight

In a hyper-serious ad world, playful brands are earning trust, dopamine—and disproportionate attention.

In digital India, cultural storytelling trumps category boundaries. C Com Digital’s founder and director finds how marketers tap lifestyle-led convergence to drive relevance, recall, and revenue.

BornHi’s co-founder takes a sharp look at why traditional ROI fails in India’s multi-touch, mobile-first landscape—and how ROMI rewrites the marketing playbook.

Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media strategies, notes VDO.AI’s co-founder and CTO.

As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine performance marketing success.

In a market of noisy sales floors, Landor’s senior strategist–experience unpacks how Tesla’s stark Mumbai space flips the script — selling brand attitude, not cars.

Socxo's CMO explains when to use advocacy, when to go for scale – and why smart marketers use both.

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.

As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct for micro-expressions, heart rates and heatmaps.

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?

Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.