Industry Reports

According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.

WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.

The audio platform said that more than 10% of its monetised creators collectively earned over INR 50 crore in 2025 alone.

Self-love narratives and singledom celebrations dominate Valentine’s Day messaging, making up 37% of all posts.

At the AI Impact Summit’s opening, Vaishnaw and Motion Picture Association’s chairman and CEO Charles Rivkin addressed a media and entertainment industry in structural realignment.

Grand Effie goes to McCann, Gurugram for Nestle India’s Maggi campaign

Once considered overly commercial, Valentine’s Day seems to be regaining relevance.

Snap’s 9,000-respondent DWBI ranks India highest. Yet, cyberbullying, misinformation and addictive design expose Gen Z risks, pushing brands toward stronger guardrails.

A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

Burson’s global study quantifies reputation as deployable capital, linking credibility gaps, workplace choices and governance to measurable shareholder returns.

CMO Jessica Jensen breaks down LinkedIn’s newly released ‘2025 Labour Market Report: Building a Future of Work That Works.’

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.

49% of the incremental CTV viewers come from rural India, according to Kantar.

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.

With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not just legacy media.

Indian respondents in the Ipsos global study often referenced values and narratives passed down through generations, portraying earlier decades as more community-oriented and harmonious.

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

Taj, IndiGo, and MakeMyTrip all posted significant gains (42% and above) in this year's Kantar BrandZ’s report.

Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.

Surging lifestyle costs and sluggish incomes are pushing this traditional class to either end of the market, according to WARC’s The Marketer’s Toolkit 2026.

Lumikai’s ‘Swipe Before Type’ report reveals that India’s digitally-native audience is young, data-hungry and highly willing to pay.

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.

WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.

EssenceMediacom led the agency rankings for H1 2025 with a new business value of over $217 million.

Kroll pegs India’s top 25 celebrities at $2 billion, yet endorsement volumes fall as brands weigh costs, law, and localisation.

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.

While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.

India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.

Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office Report 2024.

This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.