Media

According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.

Agency group will lead with media division in three-year plan after 5.4% revenue slump.

Combined staff numbers fell 6.4% as Omnicom took over IPG.

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.

When brands are investing crores into premium tournaments, visibility cannot remain an assumption. It must become measurable.

Auto sector leads with 16% share in 2025

Launched at the India AI Impact Summit, the platform positions integrated AI infrastructure as the next lever for film production scale.

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

The US drove over 50% of revenue.

Using OpenAI APIs, the voice and text interface will allow users to explore its streaming library through natural language conversations in multiple languages.

The agency will focus on long-term artist brand building over release-led cycles.

Tool can support ideation, scriptwriting, images and music.

Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.

New vertical integrates talent management with content and brand partnerships, strengthening Balaji Telefilms’ digital entertainment and marketing ecosystem.

About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.

Ram Madhvani Films, Equinox Films and Equinox Virtual restructure leadership to support growth across advertising, long-form storytelling and technology-led content.

The short video platform launched a micro drama accelerator to fund studios and build scalable storytelling formats.

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver measurable business impact, the agency said.

The win reflects Omnicom Media's growing partnership with Amazon, deepening a relationship that already spans AWS across APAC and Japan.

He will also lead integrated digital sales and branded content initiatives across both businesses.

The cosmetics giant works with multiple agencies across different regions.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

The broadcaster strengthened its linear advertising leadership amid shifting advertiser expectations and media convergence.

The global publishing alliance aims to strengthen monetisation, visibility and rights management for independent Indian and South Asian music creators.

New hire follows the platform’s US launch in 2025.

IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

The decision follows a competitive pitch, in which the agency was up against Omnicom’s Hearts & Science and IPG.

Akhil Bhalla is product head for CTV and Sanjeev Kumar Choudhary is head of CTV evenue.

The digital business will see a leadership transition, with the media company planning to appoint a new head once the succession process is complete.

A collaborative skilling initiative uses animated storytelling to spotlight Indian start-ups while training young creative talent across institutions.

The new syndicated product aims to bring consistency and transparency to OTT viewership measurement for India’s media, advertising and content ecosystem.

Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.

The strategic investment signals a push towards scalable, culturally rooted creative solutions spanning digital, regional and immersive storytelling.

He will work closely with the company’s leadership to shape strategic direction, particularly around partnerships, growth metrics and long-term value creation.

Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.

How the governments choose to regulate now will determine what the creator economy looks like next.

Prasar Bharati has launched a new DD News segment aimed at giving emerging digital creators nationwide visibility within public broadcasting.

She will support go-to-market strategy, thought leadership and growth for media clients in India.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

Five FM stations collaborated on the simulcast to support awareness around Dharavi’s human-centric redevelopment.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

The New Year campaign encourages citizens in Bengaluru to continue simple waste habits that support recyclability and dignity.