Features

As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.

Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.

At India AI Impact Summit 2026, the former NITI Aayog CEO warns exclusionary AI design could widen divides, reshape markets and redraw growth trajectories.

EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.

Snap’s 9,000-respondent DWBI ranks India highest. Yet, cyberbullying, misinformation and addictive design expose Gen Z risks, pushing brands toward stronger guardrails.

The café chain’s Protein Cold Foam pushes functional coffee into daily rituals, walking a tightrope between habit-building, health fatigue and protein-washing scepticism.

Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?

For the CDO, the goal is simple – budget for how India actually works.

As consumer sentiment shifts from optimism to a more pragmatic outlook, the Kantar MD takes the hot seat.

From taxing salaried income to GST rationalisation, Menezes’ Budget is geared toward one principle – Deflation 2030.

Empowered MSMEs, reforms to curb digital crime and supporting dual-income households are the cornerstones of Mallik’s Budget.

From curated trails and creator-led rituals, coffee marketing shows how culture and content now drive premiumisation among young urban consumers.

The posthumous honour for Piyush Pandey marks state recognition of advertising’s role in shaping language, culture and mass persuasion in India.

If the Federal Bank CMO were in the hot seat, reinforcing trust would be the bedrock of his Budget.

This year’s Budget Special places the fraternity in the ‘hot seat’, sharing their expectations, wish lists, and bold ideas for India’s economy—starting with Dentsu’s Narayan Devanathan.

CEO Neal Mohan’s 2026 roadmap reframes the platform’s focus on creator infrastructure, tightening links between content, advertising, commerce and measurable outcomes.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

Davos Diaries: At World Economic Forum 2026, data, reforms and technology execution converged, recasting the country’s rise to the world’s third-largest economy as near-term reality

Burson’s global study quantifies reputation as deployable capital, linking credibility gaps, workplace choices and governance to measurable shareholder returns.

Davos Diaries: At World Economic Forum, Microsoft CEO Satya Nadella reframed the AI debate, arguing that adoption, energy economics and outcomes, not hype, will decide its economic credibility.

Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.

Marketers are betting on events such as the Tata Mumbai Marathon—not for the sprint, but for the long run.

With the launch of Kaizzen AI Collective, the communications agency expects at least two dozen Indian clients to engage in AI-led communications intelligence by FY2026.

Why a blanket ban could do more harm than good, particularly for brands that have built strong cultural properties in the fashion and lifestyle space.

From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how opening momentum is measured.

With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.

Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech sector as AI giants consolidate power and reach.

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.

Standout moments from a year when the internet’s patience wore thin, and its pitchforks stayed sharp

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

How an American holiday won the hearts of Indian consumers.

Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?

On Children’s Day, director Keith Gomes and activist Dipesh Tank discuss how Dear Men seeks to make India look unflinchingly at trafficking — and why brands hesitate to engage.

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.

As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.

From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?

While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.

At Singapore’s Grand Prix, the hospitality major marked two decades with racing company — using activations, drivers and loyalty perks to tie hospitality to fandom.