Regional

Its futuristic film explores AI-led matchmaking while reinforcing commitment as a constant in evolving dating culture.

The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.

The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.

Marico Limited integrates regional music and influencer culture to position Nihar Naturals at the centre of youth identity and hair fitness.

The immersive STEM drive aims to reshape perceptions of women’s careers in metals and mining.

The behavioural safety initiative across 12 cities uses symbolic ‘Helmet Receipts’ to merge road safety awareness with financial preparedness messaging.

The campaign expands the company’s national presence, combining cultural insight with omnichannel retail and storytelling.

She will oversee growth across southern markets, manage client relationships and develop communication strategies tailored to regional business environments.

The World Cancer Day activation used silent messaging at public spaces to drive awareness and behavioural change among commuters.

Its behaviour-reward fitness campaign blends humour, influencer content and monetary incentives to sustain consumer workout habits across India.

Siddharth Kumar will drive brand strategy and growth across the region’s real estate market.

It uses a city-led activation to turn traffic signals into moments of public recognition for Bengaluru’s traffic police.

He will drive enterprise partnerships across commerce, AI-enabled platforms and digital products.

The short video platform launched a micro drama accelerator to fund studios and build scalable storytelling formats.

The financial services company marked three decades in the country with a nationwide investor education drive focused on women and mutual fund awareness.

The initiative positioned the brand around appreciation, comfort and emotional well-being, linking fragrance with everyday mobility.

A new brand character helps Stovekraft reposition traditional cooking appliances around speed, empowerment and cultural continuity.

The online travel platform taps regional language, local insight and value-led messaging to drive domestic travel consideration during peak seasons.

It used the festival to spotlight intergenerational relevance, positioning its hair colour portfolio through a culturally rooted, digital-first campaign in Tamil Nadu.

Rather than leaning heavily on technical claims, the campaign presents purity through lived moments in family kitchens.

The campaign transforms a culturally significant moment into a tech-led experience designed for festive engagement and commerce.

The campaign connects cultural rituals with conscious skincare, positioning microplastic-free formulations as part of everyday festive routines.

The campaign highlights relationships, cultural familiarity and the values that connect communities in Tamil Nadu.

Nutella hosted a Pongal-themed retreat in Mahabalipuram, bringing together regional creators to celebrate tradition through food, culture and shared experiences.

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

The digital film highlights festive traditions and the role of refreshed interiors in family celebrations.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

Berger Paints India and Sun TV have unveiled a large-scale mural initiative celebrating a Superstar’s five decades in Indian cinema.

The brand collaborated with Mumbai's dabbawallas for the culturally rooted beauty launch.

The collectible biscuit variant expands its GenAI-led Adengappa Kadhaigal 2.0 storytelling platform.

The independent agency's culturally rooted approach to South Indian markets earns recognition with campaigns for Asianet, Bigg Boss Malayalam, and MyG.

The ad film makes the debut of actor Kayadu Lohar as the brand’s regional ambassador.

The new features are meant to help Indian creators reach wider audiences while preserving authentic expression.

The packaging for Ace Emulsion and Tractor Emulsion reflect cultural symbols from four southern states.

The campaign uses cinematic storytelling and regional cues to introduce the park through high-energy, Kollywood-inspired narratives.

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office Report 2024.

Marketers are partnering with content creators in smaller cities due to the freshness of their content and relatively lower cost of collaboration.

As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.

Called LB Regional, the division will help brands create localised content