New Launches

A new zero sugar beverage brand enters the market with a culture-led digital film rooted in minimalism and personal storytelling.

The collaboration brings together Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic, creative and transformation expertise.

Agency group will lead with media division in three-year plan after 5.4% revenue slump.

Former WPP CEO Mark Read joined Kantar Media board last year.

The AI video platform adds an Indian creative studio to strengthen its creator-led product development and storytelling capabilities.

Former OML leaders move into independent live touring and IP development across global and domestic markets.

The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.

Launched at the India AI Impact Summit, the platform positions integrated AI infrastructure as the next lever for film production scale.

Royal Stag Packaged Drinking Water launches a data-led digital initiative with Rohit Sharma and Paddy Upton to decode high performance during peak cricket season.

Infinix India introduces NOTE Edge with a digital-first campaign by Havas Creative India, positioning performance-led innovation for Gen Z consumers.

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

The partnership will adapt classic Hindi film IP into animated series and features targeting television, OTT and global audiences.

Using OpenAI APIs, the voice and text interface will allow users to explore its streaming library through natural language conversations in multiple languages.

Starstuff Labs' study underpins how AI is becoming cheaper, faster and more widely available.

India becomes Claude.ai’s second-largest market, driven by coding-heavy enterprise adoption and multilingual AI investments reshaping production workflows.

The composer expands into an artist-owned music venture, signalling a strategic shift from film scoring to catalogue building and talent development.

The two companies announce their partnership to launch the studio at the sidelines of the India AI Summit

The agency will focus on long-term artist brand building over release-led cycles.

The AI-powered creator economy app is built on large cultural models.

Tool can support ideation, scriptwriting, images and music.

ACPL Exports debuts its digital-first D2C silver jewellery brand, TrueSilver, with a campaign emphasising authenticity, self-expression and everyday style.

Gaming publisher introduces a data-led platform translating in-game behaviour into career-relevant insights, supported by digital and on-ground amplification.

At-home beauty platform blends celebrity marketing and app gamification to drive engagement, education and reward-led participation.

Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.

New vertical integrates talent management with content and brand partnerships, strengthening Balaji Telefilms’ digital entertainment and marketing ecosystem.

The investment strengthens integrated marketing capabilities by combining Tribes’ strategic expertise with Triooh’s OOH ad solutions.

The former Atlys brand head aims to address fragmented creative workflows through integrated strategy, execution and production capabilities.

This move is to scale community-led marketing, global IP expansion and data-driven user acquisition across emerging gaming markets including India.

Mobavenue AI Tech Limited aims to scale performance marketing and programmatic advertising platforms across Brazil, Chile and Argentina’s growing digital ecosystems.

The rebrand signals a marketing-led push to strengthen differentiation and visibility in AI-driven credit analytics and digital lending for banks and NBFCs.

There are no plans to remove agency brands.

This integration into its add-on subscription ecosystem expands the OTT platform’s Hindi-dubbed South Indian content access.

It is inviting global creatives to produce AI-generated advertising work eligible for Cannes Lions, combining experimentation with performance-driven incentives.

It strengthens its advertising and storytelling capabilities by integrating Button Creative and launching EBG Films’ multi-format content platform.

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

After a five-year stint at Havas Life, former chief creative officer bets on independence, amid shifting agency economics.

The short video platform launched a micro drama accelerator to fund studios and build scalable storytelling formats.

The network claims it will be 'the world’s largest and most advanced content production powerhouse'.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

The network is adding pickleball to its broadcast line-up, signalling growing interest in emerging sports and new audience segments.

The launch aims to have a consultancy-led approach aimed to bring structure, governance and intelligence to influencer marketing.

The dedicated sports marketing vertical will offer creative, digital, social media, studio, web and branding services to sports brands, teams and events.

The global publishing alliance aims to strengthen monetisation, visibility and rights management for independent Indian and South Asian music creators.

Amaresh Godbole will lead PDX India as CEO and also take on the role of chief – AI experiences and solutions at Publicis Groupe India.

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

With the launch of Kaizzen AI Collective, the communications agency expects at least two dozen Indian clients to engage in AI-led communications intelligence by FY2026.

The new e-learning programme addresses ethical design as a compliance and trust-building priority for digital marketing teams.

With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.

With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.