Media

When brands are investing crores into premium tournaments, visibility cannot remain an assumption. It must become measurable.

Infrastructure, digitisation and regional growth are driving a new era of brand visibility beyond digital screens.

As consumers migrate from SEO to GEO, the playbook is still being written, and that’s precisely where the opportunity lies.

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

Globally, the conversation has shifted from panic to adaptation. In India, it continues to sit in a grey zone.

In a world of ‘AI slop’, authentic human stories do not lose value; they become much more expensive.

As CTV surges across India, platforms must innovate without sacrificing the viewing experience.

When visibility no longer comes from being indexed, how does your brand get chosen?

In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.

The "walled garden" era is giving way to a new ecosystem where consumer attention and trust are highest.

How the governments choose to regulate now will determine what the creator economy looks like next.

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

While India has massive download volume, only a small percentage are high-value payers.

The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.

Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.

LLMs today need to speak a variety of languages, not just English with an accent.

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

The age of instant commerce has arrived. The question is: are you architected to win?

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.

As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.

With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.

To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, design, and stakeholder teams, argue Jajabor Brand Consultancy's executives.

Tsaaro CEO and co-founder illustrates how India's new consumer data privacy rules are shaking up media and entertainment sector.

CBSE’s Sugar Board mandate for schools is an example of how simple communication can lead to policy change, says PersonaKraft founder.

It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.

In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital life, says Jigsaw Brand Consultants founder.

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has remained relatively silent—but is this the right comms move?

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.

Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just mirroring a world we built for them?

With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, says Mashrise co-founder.

Often underrated, digital audio provides brand marketers with a powerful way to connect with audiences, says Pocket FM's vice president of branding and communications, in this myth-buster.

Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication finesse, and modern workplace values.

Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their creativity.

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.

The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.

Animal’s senior partner opines that the Omnicom-IPG merger pressures independents to double down on creativity, offering a unique edge against automated mega-agency dominance.

Global marketing isn't just about translating words; it is about understanding different cultures, adapting and relating to them.

As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.

On World Environment Day 2024, she reveals how Himalaya Wellness Company has incorporated its sustainability ethos into every function, process, product and customer communication initiative.