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Technology
WPP, Adobe expand global partnership to integrate agentic AI capabilities
The collaboration brings together Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic, creative and transformation expertise.
JioHotstar partners with OpenAI, launches ChatGPT-branded conversational streaming
Using OpenAI APIs, the voice and text interface will allow users to explore its streaming library through natural language conversations in multiple languages.
Amitabh Kant urges multilingual, mass-market AI framework
At India AI Impact Summit 2026, the former NITI Aayog CEO warns exclusionary AI design could widen divides, reshape markets and redraw growth trajectories.
As AI scales output, creativity and judgement become the differentiators
Starstuff Labs' study underpins how AI is becoming cheaper, faster and more widely available.
Anthropic opens Bengaluru office as Indian opportunity rises
India becomes Claude.ai’s second-largest market, driven by coding-heavy enterprise adoption and multilingual AI investments reshaping production workflows.
Pocket FM’s creator economy crosses INR 300 crore as AI reshapes audio storytelling at scale
The audio platform said that more than 10% of its monetised creators collectively earned over INR 50 crore in 2025 alone.
Eros Innovation launches ‘Eros Universe’ at the India AI Impact Summit
The AI-powered creator economy app is built on large cultural models.
We are looking to build some sort of consensus on AI and copyright: Minister Ashwini Vaishnaw
At the AI Impact Summit’s opening, Vaishnaw and Motion Picture Association’s chairman and CEO Charles Rivkin addressed a media and entertainment industry in structural realignment.
OpenAI kicks off test phase for ChatGPT ads
Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.
Omnicom, WPP, Publicis and Havas share prices plummet amid AI sell-off
Dentsu bucked overall decline, experiencing marginal increase.
Publicis partners Decentriq for confidential data to support AI
Tie-up is intended to create better measurement and audience integration, without compromising privacy.
The budget that put creative talent in the driver’s seat
For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.
WPP closes Hogarth and launches WPP Production
The network claims it will be 'the world’s largest and most advanced content production powerhouse'.
AI’s real test: Diffusion, not demos
Davos Diaries: At World Economic Forum, Microsoft CEO Satya Nadella reframed the AI debate, arguing that adoption, energy economics and outcomes, not hype, will decide its economic credibility.
Former Microsoft MD Irina Ghose to head Anthropic’s India operations
Ghose is Anthropic’s first leadership hire in India.
Godrej Yummiez, Pigeon Air Fryers tackle cooking myths
The campaign addresses common perceptions that frozen food is the ‘opposite of fresh’ or suitable only for emergencies, and that air fryers are limited-use appliances.
Yas Island Abu Dhabi, Holiday Tribe roll out creator-led campaign
The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.
Zydus Pinkathon returns to Delhi with women-first health narrative
The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.
AdCounty Media India brings Gaurav Dikshit on board as advisor
He will work closely with the company’s leadership to shape strategic direction, particularly around partnerships, growth metrics and long-term value creation.