Account Moves

The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.

The integrated agency will lead LinkedIn marketing, SEO and website development to strengthen the investment firm’s digital positioning.

The integrated agency will manage national and regional communications as The Ocean Cleanup scales operations and visibility in India.

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

The agencies will jointly lead creative and media strategy for UPES University, building an integrated communications framework ahead of 2026.

Performance agency secures one-year SEO and paid marketing brief to strengthen global financial services brand visibility in an AI-led search landscape.

The capital markets consultancy will shape narrative strategy for India’s first AI-native investment banking platform.

The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

The grooming brand shifts creative duties to Enormous as it sharpens cultural positioning and integrated storytelling across categories.

The mandate positions Sapphire Media to lead brand partnerships and revenue strategy for CTV Scale’s Connected TV advertising platform in India.

The healthy food brand awards its performance marketing mandate as it scales cloud kitchens and targets sustained digital acquisition.

Food Matters Group’s new delivery-first venture Loud Mouth partners Ottoman to create a scalable, attitude-driven brand system before defining its menu.

Eva partners Django to refresh its digital voice and reconnect with a new generation of women consumers.

Snabbit partners Django to lead digital strategy and storytelling as the hyperlocal quick-service platform expands across urban India.

FMCG brand Priyagold appoints Creativefuel to lead social media, content and digital media planning in a year-long partnership

SBC Exports partners DigiStreet Media to reposition F-Route with a new identity system aimed at youth-driven, individuality-focused fashion consumers.

The investment strengthens integrated marketing capabilities by combining Tribes’ strategic expertise with Triooh’s OOH ad solutions.

ICCPL Group and DigiComm partner to drive integrated PR and digital marketing for Gurugram’s upcoming retail-led commercial development.

The agency will manage strategic media outreach and cultural storytelling for Samay Yaan’s ‘Kalidas ka Kathaalok’ at Purana Qila, New Delhi.

The agency expands its global footprint after winning Mandai Wildlife Group’s multi-market media mandate covering Asia-Pacific regions.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

The agency has worked with RSPL since April 2025.

It will manage its integrated media strategy, reinforcing BFSI-focused corporate communications and stakeholder outreach in India.

The win reflects Omnicom Media's growing partnership with Amazon, deepening a relationship that already spans AWS across APAC and Japan.

The mandate spans brand strategy, creative development, digital and performance marketing, launch communication and sales-led brand assets.

The mandate includes a creative refresh of Association of Mutual Funds in India’s long-standing financial awareness platform.

The cosmetics giant works with multiple agencies across different regions.

The agency has secured a new banking client as it continues to scale its BFSI communications portfolio.

This move comes as the company looks at strengthening its brand positioning and thought leadership.

The agency will manage the automobile company’s digital and creative duties as the brand sharpens its online community-building efforts.

IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.

It will lead the luxury automobile brand’s mainline and digital communications.

The decision follows a competitive pitch, in which the agency was up against Omnicom’s Hearts & Science and IPG.

The agency’s brief is to strengthen the not-for-profit organisation’s visibility and thought leadership in mental health.

They will offer integrated technology, content and communications solutions for sports brands.

Sparkt will handle the communications platform’s brand storytelling, digital presence and broader market-facing initiatives.

Currently, Lodestar handles its television, print and outdoor advertising, while retail and digital duties sit with Cheil SWA.

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

The appointment is intended to strengthen Stahl’s digital footprint, support customer acquisition and improve performance across digital platforms.

It will handle the company's integrated marketing as the clean energy company sharpens its growth focus in India.

The agency will strengthen the brand's presence across India’s conventional and renewable energy sectors.

WPP Media was the incumbent on the account.

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

Incumbent Mother declined to repitch; Ikea is handling the review internally.

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.