Sports

Its latest cinematic campaign is fronted by its new brand ambassador Yashasvi Jaiswal.

When brands are investing crores into premium tournaments, visibility cannot remain an assumption. It must become measurable.

It integrated live performance and cricket spectacle as Hanumankind performed ‘Taste the Thunder’ during India–Pakistan ICC Men’s T20 World Cup.

It taps cricket passion through a family-focused contest campaign featuring Suryakumar Yadav, Mohammad Siraj and Arshdeep Singh.

The automobile brand leverages landmark projection to amplify ICC Men’s T20 World Cup 2026 partnership visibility.

The global campaign positions smartphones as fan engagement tools.

The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.

Kingfisher Premium Packaged Drinking Water used sport, sound and broadcast integrations at Tata WPL 2026 to deepen fan engagement.

The network is adding pickleball to its broadcast line-up, signalling growing interest in emerging sports and new audience segments.

The dedicated sports marketing vertical will offer creative, digital, social media, studio, web and branding services to sports brands, teams and events.

The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.

It shifts the fitness conversation, positioning everyday movement as accessible, personal and free from performance pressure.

They will offer integrated technology, content and communications solutions for sports brands.

It unveiled a brand identity and campaign to formally integrate Manchester Super Giants into its global cricket portfolio.

With this year's Fifa World Cup set to be the most-watched sporting event around the globe, brands should be focusing their attention on community fan groups rather than geography.

The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

The film highlights women’s cricket through energy, music and shared celebration.

It marks Tata Capital’s fourth consecutive year of association with the tournament, as it continues supporting the growth of women’s cricket in India.

The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.

The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.

The brand brings gaming into a mainstream brand narrative through a multi-icon campaign focused on self-belief and individual ambition.

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

The association aims to strengthen the brand's presence in the key growth market, while connecting with fans through Indian Premier League.

The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.

Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.

Hockey India has released a new campaign to build anticipation for the upcoming Hero Hockey India League season, supported by a wide-reaching marketing rollout.

The in-principle approval from NSE Emerge for its proposed SME IPO is subject to regulatory compliance.

It will operate full-service offices in Bangalore, New Delhi, and Mumbai, supported by sister agency George P Johnson India and the wider Project Worldwide network

The new digital travel platform is designed to merge creativity, technology and community engagement.

First Time in the History of News – Anthem of India’s Biggest Sports Property Premieres Today at 5:30 PM Across the Network

New format adds motion with 3D scrolling to conventional static advertisements.

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline programmes, observes Qoruz.

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.

From travel tickets to cars to bikes to relishing snacks—IPL campaigns hit sixes as the summer holidays begin.

While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

With IPL 2025 in full swing, marketers launch fresh campaigns that combine cricket's excitement with brands stories.

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.

T&Pm was the incumbent on the account.

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through this partnership.

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.