The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.

Bajaj Auto, in collaboration with VDO.AI and Dentsu India, launches a Dynamic Creative Optimisation-led CTV campaign to engage premium motorcycle buyers.

For Rabi 2025‑26, SBI General Insurance participates in ‘Meri Policy Mere Haath’ to distribute crop insurance policies directly to farmers.

Eros Innovation introduces Large Cultural Voice Models and PersonaAI, a multilingual voice AI platform preserving cultural nuance and identity across Indian languages.

The global sports and entertainment brands expand their collaboration into a season-long platform spanning content, retail and fan experiences.

Marking World Compliment Day 2026, the confectionery brand shifts focus to gig workers and essential service providers through a nationwide gratitude-led initiative.

The BRICS-led education body strengthens its global media learning agenda with the appointment of an Indian education reformer and filmmaker.

The footwear brand introduces a youth-focused sneaker line through a music-led campaign anchored in street culture and everyday versatility.

The children’s personal care brand uses cultural provocation and humour to challenge the use of adult skincare products on young skin.

The integrated agency will lead LinkedIn marketing, SEO and website development to strengthen the investment firm’s digital positioning.

A new internal brand film positions collective momentum and ‘Pragati’ at the centre of the company’s growth narrative.

The industry self-regulator is using digital creators to educate consumers about misleading sustainability claims and manipulative design practices.

A new syndicated research solution aims to help IPL sponsors and advertisers measure effectiveness and optimise performance during the tournament.

A new zero sugar beverage brand enters the market with a culture-led digital film rooted in minimalism and personal storytelling.

The jingle makes a comeback in a refreshed avatar, reinforcing the brand’s legacy of celebrating contrast for a new generation of snackers.

The collaboration brings together Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic, creative and transformation expertise.

Its latest cinematic campaign is fronted by its new brand ambassador Yashasvi Jaiswal.

It introduces celebrity-led branding to industrial real estate through a campaign featuring Pratik Gandhi.

The lifestyle-tech brand strengthens its communications function with a senior hire to align PR strategy with long-term growth.

The appointment signals NDTV’s intent to strengthen its global newsroom strategy and expand international coverage.

The integrated agency will manage national and regional communications as The Ocean Cleanup scales operations and visibility in India.

Sintex marks its 50th year with a campaign-led launch of Eterno, positioning a 50-year warranty as a long-term household investment.

Agency group will lead with media division in three-year plan after 5.4% revenue slump.

The sports nutrition brand appoints actor and fitness enthusiast Nataša Stanković to lead digital campaigns focused on protein awareness.

Youth-focused agency Youthbeat will curate and manage a dedicated influencer collective to deepen Myntra’s creator-led fashion engagement strategy.

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

Former WPP CEO Mark Read joined Kantar Media board last year.

The leadership move signals a sharpened regional marketing focus as Tanium builds demand for autonomous endpoint management across Asia Pacific and Japan.

The agencies will jointly lead creative and media strategy for UPES University, building an integrated communications framework ahead of 2026.

Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.

Investor education films spotlight on-ground activations in Prayagraj, linking cultural rituals with informed investing and long-term financial planning.

Former Amazon Ads and NBCUniversal executive to steer global sales and partnerships as Taboola scales performance and AI-led advertising solutions.

APS expands its affordable premium portfolio with a sports-led sub-brand designed to link canine nutrition with athletic performance codes.

It reframes life insurance conversations through a new brand platform focused on preparedness across key life stages.

The company challenges the ‘brighter is better’ mindset with a multi-platform campaign promoting purpose-led lighting choices.

Its futuristic film explores AI-led matchmaking while reinforcing commitment as a constant in evolving dating culture.

Godrej Enterprises Group uses humour and familiarity to foreground its five-year comprehensive AC warranty.

Plant-based label Jiwya reframes luxury through a surreal film that centres nature, not garments, in its brand narrative.

The multi-city campaign scales its Neeraj Chopra-led storytelling with a print and OOH push across three Indian cities.

It uses nostalgia and humour to reposition lip balm as an everyday essential through an unexpected casting choice.

The platform shifts focus from abstract rewards to everyday savings with a campaign centred on tangible, visible cashback value.

Performance agency secures one-year SEO and paid marketing brief to strengthen global financial services brand visibility in an AI-led search landscape.

Restructuring its senior leadership, the test prep platform also appointed Alka Garg as chief financial officer

He rejoined the integrated marketing agency in 2024 as regional and creative head – Mumbai, having previously served as creative chief until 2022.

The AI video platform adds an Indian creative studio to strengthen its creator-led product development and storytelling capabilities.

On World Bartender Day, the brand shifts focus from product to workplace behaviour in nightlife settings.

Former OML leaders move into independent live touring and IP development across global and domestic markets.

The capital markets consultancy will shape narrative strategy for India’s first AI-native investment banking platform.

The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.

The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.