The capital markets consultancy will shape narrative strategy for India’s first AI-native investment banking platform.
PR
Edelman India names Mumbai and Bengaluru heads
The agency strengthens city leadership as Siddharth Panicker and Karthy Prasanna take charge of Mumbai and Bengaluru offices.
Value 360 names Atul Sharma as CEO to lead growth
He was earlier the CEO of Ruder Finn India and Middle East.
Bloomingdale PR Names Ekta Sibal as South Lead
She will oversee growth across southern markets, manage client relationships and develop communication strategies tailored to regional business environments.
Concept PR wins NSE communications mandate
It will manage its integrated media strategy, reinforcing BFSI-focused corporate communications and stakeholder outreach in India.
On Purpose wins India Mental Health Alliance’s communications mandate
The agency’s brief is to strengthen the not-for-profit organisation’s visibility and thought leadership in mental health.
Sportz Interactive and WordsWork form alliance to drive fan engagement
They will offer integrated technology, content and communications solutions for sports brands.
OneXtel appoints Sparkt for strategic brand and communications mandate
Sparkt will handle the communications platform’s brand storytelling, digital presence and broader market-facing initiatives.
Kaizzen’s AI push reframes PR from productivity to reputation
With the launch of Kaizzen AI Collective, the communications agency expects at least two dozen Indian clients to engage in AI-led communications intelligence by FY2026.
Arpit Garg takes over as president of Weber Shandwick India
As president for India, he will strengthen its leadership across communications and advisory services.
Shivaram Lakshminarayan steps up as Ruder Finn India’s MD, Malvika Sinha takes on CCO role
Atul Sharma exits after seven years at the helm.
Bank of India names Concept Public Relations for corporate communications
The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.
PR fundamentals are making a comeback in 2026
With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.
PR Professionals expands energy portfolio with BSPHCL mandate
The agency will strengthen the brand's presence across India’s conventional and renewable energy sectors.
IndiGo crisis: A case for more heart, less script
In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.
Ellerton & Co. marks 10 years with regional creative expansion
The agency has introduced a new creative division to support multi-market brand growth across the region.
FCB India, Famous Innovations, McCann win big at the South Asia Agency of the Year awards
Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.
Edelman names Pooja Rawat as APAC chief strategy officer
The firm also named Quang Nguyen as managing director for Vietnam.
Burson appoints HS Chung as CEO for Asia-Pacific
Based in Seoul, she will oversee the agency’s business in India, Australia and New Zealand, Indonesia, Malaysia, Singapore and Thailand.
Creators aren't the destination; they're often a launching point: Edelman’s Tristan Roy
As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.
Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?
As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition
Burson appointed to strengthen communications for Mirae Asset Sharekhan
Mirae Asset Sharekhan selects Burson to enhance its brand visibility and support its positioning as a full-service financial solutions provider.
Publicis Groupe South Asia appoints Supraja Srinivasan to lead communications
Srinivasan joins Publicis after seven years at BookMyShow.
Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
Agencies should be consultants first: Sophie Simpson
In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your values is crucial.
BankBazaar appoints House of Communication as strategic PR partner
BankBazaar has selected House of Communication to lead its public relations strategy and strengthen brand visibility across India’s fintech landscape.
Indian Beverage Association appoints Kaizzen as strategic communications partner
The Indian Beverage Association has selected Kaizzen to lead its public relations, advocacy and communication initiatives across India.
Anthony Good: The PR strategist who bridged two worlds
OBITUARY: Anthony B.M. Good, OBE, redefined Indo-British business communication through cultural insight and strategy, leaving a legacy that still shapes India’s PR ethos today.
Edelman makes global leadership changes
Mainardo de Nardis takes over as global president and COO next week as Matthew Harrington moves to executive vice-chair role and Brian Buchwald becomes president of global transformation and performance.
Weber Shandwick names Shashikanth Someshwar CEO in India amid leadership shift
His elevation follows his role as interim managing director earlier this year, after the departure of India CEO Valerie Pinto in April 2025.
AI-Washing: The new risk in brand storytelling
As AI hype sweeps industries, brands risk credibility by overstating capabilities. Exaggerated claims may win attention now but undermine long-term trust.
India becomes PR’s proving ground for Havas
EXCLUSIVE: As global budgets tilt East, Havas Red’s James Wright outlines why India anchors APAC growth, talent mobility and narrative-first brand strategies.
Moves and Wins: Week of 07 July
Our weekly roundup of the latest appointments and account wins news from Kia India, Movieverse Studios, iLink Digital, Prohed, Social Panga, Social Donut, Screen Academy, Famous Innovations, Hero Realty, Madison Media Sigma, Blackberry, Adlift, Binge labs, Quruz, Teamology,Ting, BEI, Fairmont and Raffles, Chitra Painters, TBWA, JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.
Moves and Wins: Week of 30 June
Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison Media Omega, DigiRovers, Lowe Lintas, Connect Network, Wondrlab, Alchemist, PepsiCo India, Huella Services, Digistreet, Sterlite Electric, Team Pumpkin, NeoNiche, Collective Artists Network, AdGlobal360, Glance, Wellbeing Nutrition, Realme, Actimedia PR & Digital, WeCraft Studio, Barco, Prasad Film Labs, The Advertising Club Madras, and many more.
Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)
WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start marketing itself
Moves and Wins: Week of 23 June
Our weekly roundup of the latest appointments and account wins news from Lytus Technologies, Cheil X, AGL, UGRO, Times Talent, Findi, Assurance Intl, Monks India, Adfactors PR, Madison Media Plus, The Script Room, RVCJ, Triooh, Global Music Junction (GMJ), Salt Media, Ogilvy, Manchester United Football Club, Symphonies Life, Prayag India, and many more.
Moves and Wins: Week of 16 June
Our weekly roundup of the latest appointments and account wins news from NDTV India, Team Pumpkin, Fixderma, Team Pumpkin, WPP EssenceMediacom, Secret Sauce Communications, PR Pandit, Enrission India Capital, Pico Xpress, SPNI, Prohed, Warner Bros Pictures, Bhanushali Studios Limited (BSL), JOAT Films, Effie LIONS, Confiance Communications, Asia Research & Engagement (ARE), Human Global, Zyod, Fan Mania, GMR Rugby League, iCubesWire, Image Stereo, and many more.
Why Indian PR still sits out Cannes
Despite bold ideas and real impact, On Purpose's founder and MD rues that Indian PR often sidelines creativity for caution—and misses its shot at global relevance.
Moves and Wins: Week of 09 June
Our weekly roundup of the latest appointments and account wins news from Madchatter Brand Solutions, BombayDC, Omada, Razorpay, DriveX Mobility, Bread Butter Jamm, Collective Artists Network, Altimetrik, Pulp Strategy, Flick TV, Adomantra, Sportzprix, UAX Rafa Nadal University School, Hashtag Orange, PRCAI, Probo, and many more.
Moves and Wins: Week of 02 June
Our weekly roundup of the latest appointments and account wins news from Ogilvy Consulting, GMR Group, Narayana College of Health Sciences, Team Pumpkin, KJ Somaiya Institute of Management, Jio Creative Labs, Initiative, OML, TribeVibe, MSys Technologies, Aziro, NAOS India, Fixderma, The Script Room, Eggfirst, Times Music, Hakuhodo India, Sam Bhattacharjee, Brand Raga, and many more.
Moves and wins roundup: Week of 26 May
Our weekly roundup of the latest appointments and account wins news from White Rivers Media (WRM), The Advertising Club of Bangalore, Contentstack, Experience Commerce, Almonds AI, Mobavenue, Duolingo, Glance, Hyundai Motor India, OneNative Studio, Free Press Journal, Client Associates, Pratilipi, Roy Kapur Films, The Mavericks, One Asia Communications, Lintas Live, OLX India, JioStar, Sony Pictures Networks India, Quantbox, Chennai Grand Masters, Jack in the Box Worldwide, Boldfit, Wella Professionals, and many more.
Moves and wins roundup: Week of 19 May
Our weekly roundup of the latest appointments and account wins news from Karnataka Soaps and Detergents Limited, Zydus Wellness, Aman Sharma, Live Times, Grey India, boAt, Banijay Asia, NODWIN Gaming, Kindlife, Tata CLiQ Palette, Practo, La Pink, The Earth Saviours Foundation, Pocket FM, Adtomica, Cashify, PUMA India, Sapphire Media, BIG 92.7 FM, Gargi, Blinkit, Taboola, OTTplay Premium, Zee Media, BPCL, SRV Media, and many more.
Moves and wins roundup: Week of 12 May
Our weekly roundup of the latest appointments and account wins news from Value 360, Havas Play, Punt Creative, Brand Raga, Elephant Design, Mashrise, AU Small Finance Bank, Burson, Glance, Curativity, Moving Brahma, Bureau, Platinum Guild International, Team Pumpkin, ICICI Lombard, Keenai Wealth, Genefied, JSW Steel, IndiaFirst Life, Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.
Moves and wins roundup: Week of 05 May
Our weekly roundup of the latest appointments and account wins news from Lowe Lintas, Chaaipani, Flickfusion Media, Dentsu India, Burson, Centrick, Chai Kreative, Odyssey, SoCheers, AdCounty Media, The Automobile Group, Team Pumpkin, Final Post, Koyal.Ai, Offbeet, DishTV, DropTop Royale, Dentsu Creative Isobar, Artkonnect, Yellow, Axiscades, Kraftshala, Edelman, Global Pay by WSFx, Chhota Bheem, Prime Video, CJ ENM, BPTP, and many more.
Moves and wins roundup: Week of 28 April
Our weekly roundup of the latest appointments and account wins news from KidZania India, Crobstacle, Design Ink. SRV Media, BEI Confluence, Havas Media India, BBDO India, Team Pumpkin, JetSynthesys, HerKey, YouTube, Collective Artists Network, Confiance Communications, Quirk Head, BRANDED, Fundamental, Buzzlab. Ruder Finn India, PR Professionals, Sam & Andy, Sungrow Europe, The Advertising Club, Whoppl, Rediffusion Kolkata, Team Pumpkin, and many more.
Moves and wins roundup: Week of 21 April
Our weekly roundup of the latest appointments and account wins news from Redhill, iCubesWire, Zone Media, ONEDIGITAL, Wit & Chai, Alchemist Marketing & Talent Solutions, Adgebra, Inflexion Group, AI&Beyond, Techmagnate , Truecaller, Amazon India, Dreame Technology, Glad U Came, Dharma Media Consultants, Altair Media, Liqvd Asia, Mythik, DEPT, Hashtag Orange, Cream Centre, SocioClout, The Trade Desk, Orion Digital, Media Care, Sujata Appliances, Ghadi Detergent, Abby Awards, Django, and many more.
Moves and wins roundup: Week of 14 April
Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree Multimedia, Value 360 Communications, BankersKlub, Strategic Growth Advisors, Adfactors PR, McCann Worldgroup, Zee News, Bombay Design Centre, and many more.
63% of Gen Z Indians give high importance to mental health: Study
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
Moves and wins roundup: Week of 07 April
Our weekly roundup of the latest appointments and account wins news from Westin Mumbai, Creativefuel, MissMalini, EVENTFAQS Media, SportzPower, Maxposure, Neutral Digital, SmartWinnr, Tilt Brand Solutions, Rugby Premier League, Jiostar, GMR Sports, Britannia Industries, SoCheers, Eurosport India, S8UL, RVCJ Digital Media, Salt Media, MWG India, Socxo, Vibhu Agarwal Group, Under 25, Frudia, SW Network, Jigsaw Brand Consultants, Weber Shandwick India, PHD India, The Mavericks India, Motorola Mobility India, Snitch, Moksha 360, Kuku FM, Penguin India, and many more.
Moves and wins roundup: Week of 31 March
Our weekly roundup of the latest appointments and account wins news from 82.5 Communications, Cheil SWA, Curry Nation, DDB Tribal, BeanstalkAsia, Grey India, Kaizzen, Sports Studio, Branquila, Hypothesis by OML, IOS Sports and Entertainment, Mavcomm Group, Genuus, Dentsu Creative Isobar, PivotRoots, Tilt Brand Solutions, Medicaps University, Ampverse Pulse, and many more.