Agencies

The collaboration brings together Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic, creative and transformation expertise.

Reports emerged recently that the martech network was nearing an INR 1000-cr deal to acquire homegrown advertising major Madison World.

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.

Agency group will lead with media division in three-year plan after 5.4% revenue slump.

Combined staff numbers fell 6.4% as Omnicom took over IPG.

Former WPP CEO Mark Read joined Kantar Media board last year.

WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.

Leadership team will present to investors tomorrow February 26.

He rejoined the integrated marketing agency in 2024 as regional and creative head – Mumbai, having previously served as creative chief until 2022.

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

The US drove over 50% of revenue.

Annual profits grew 11% to €210 million.

EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.

Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1,300 cuts are planned.

Palmer relocates to London after 20 years at rival WPP.

Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.

Three typefaces honour founders.

Dara Lynch stepped down last year after 18 years.

Dentsu bucked overall decline, experiencing marginal increase.

Revenues grew 5.6% in 2025, well ahead of rivals.

They will lead the juries for the Creative Data Lions and the Health and Wellness Lions respectively at the global awards in June.

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.

After a five-year stint at Havas Life, former chief creative officer bets on independence, amid shifting agency economics.

Budget 2026 lays the groundwork for India’s next cultural and economic leap by strengthening media creation, digital marketing infrastructure, Gen Z employability and AI-led productivity. Rather than flashy announcements, it focuses on building scalable capability across content, technology and talent. For agencies and creators, the message is clear: the future belongs to those who adapt early and build smart.

He will drive enterprise partnerships across commerce, AI-enabled platforms and digital products.

For the CDO, the goal is simple – budget for how India actually works.

He will report to Hemant Shringy, chief creative officer and managing partner, Wondrlab Network.

Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver measurable business impact, the agency said.

The win reflects Omnicom Media's growing partnership with Amazon, deepening a relationship that already spans AWS across APAC and Japan.

Ritesh Rao has been appointed as head of operations for Mumbai; Kanika will lead the Delhi office

The posthumous honour for Piyush Pandey marks state recognition of advertising’s role in shaping language, culture and mass persuasion in India.

The mandate spans brand strategy, creative development, digital and performance marketing, launch communication and sales-led brand assets.

The mandate includes a creative refresh of Association of Mutual Funds in India’s long-standing financial awareness platform.

The network claims it will be 'the world’s largest and most advanced content production powerhouse'.

The cosmetics giant works with multiple agencies across different regions.

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

The decision follows a competitive pitch, in which the agency was up against Omnicom’s Hearts & Science and IPG.

Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.

Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.

It reframes health resolutions through a digital-first campaign focused on habits, consistency and realistic wellness cues.

The spice brand uses music-led storytelling to reinforce cultural relevance and everyday usage of Eastern Chicken Masala in Kerala kitchens.

Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.

The campaign transposes cheese as an everyday, on-the-go snack rather than a cooking accompaniment.

Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality and everyday self-expression.

As president for India, he will strengthen its leadership across communications and advisory services.

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.