Interviews

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.

AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.

With India driving 47.4% of global searches, Rado reviews US ambassador strategy to balance growth, equity and market diversification.

A candid conversation with one of India’s most awarded creatives.

From reframing ‘Zubaan Pe Rakhe Lagaam’ to ‘Dimaag Pe Rakhe Lagaam’ and launching the India Overthinking Report, the brand stress-tests legacy through cultural insight.

The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.

Despite biscuits seeing roughly 55% rural consumption, it prioritises metros as strongholds, using selective distribution and premium positioning over mass expansion.

The president and managing director reflects on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.

Publicis CEO talks to Campaign after increasing revenue and margin at annual results.

With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.

Campaign sat down with the newly appointed Jeremy Carey at CES for a look under the hood at the holding company’s approach to sports.

CMO Jessica Jensen breaks down LinkedIn’s newly released ‘2025 Labour Market Report: Building a Future of Work That Works.’

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.

Epsilon India’s SVP-Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.

A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

How Chupps and Into Creative are leaning on sombre storytelling to sell sustainability.

CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.

Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.

Piramal Finance’s marketing campaign reframes lending through ethnographic insight, regional nuance and a distribution engine built for semi-urban India’s next wave of borrowers.

As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition

Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive premiumisation in India’s fragmented mattress market.

In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your values is crucial.

Its latest campaign tests whether calibrated humour and creator-led candour can shift India’s long-standing silence around everyday digestive discomfort.

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

As Indian brands move from spectacle to substance, the agency’s founder Jai Sharma explains how experiential design is becoming measurable strategy and why emotion now defines marketing effectiveness.

The founder and MD of the customer engagement platform believes that agentic AI could help solve marketing’s improbable problems.

EXCLUSIVE: LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep marketing truly powerful and effective.

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.

At Singapore’s Grand Prix, the hospitality major marked two decades with racing company — using activations, drivers and loyalty perks to tie hospitality to fandom.

EXCLUSIVE: As global budgets tilt East, Havas Red’s James Wright outlines why India anchors APAC growth, talent mobility and narrative-first brand strategies.

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.

As privacy rules tighten and quick commerce surges in India, the global commerce media company is expanding its local playbook with Zepto, AI, and cross-channel bets.

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite influencer playbooks.

Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.

With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.

Vivendi's chairperson explains why the Havas Group could see a slower Q3 compared to previous quarters this year, why consumers won't listen to Jeff Bezos and buy refrigerators, Twitter's acquisition, and more...