New Campaigns

Bajaj Auto, in collaboration with VDO.AI and Dentsu India, launches a Dynamic Creative Optimisation-led CTV campaign to engage premium motorcycle buyers.

For Rabi 2025‑26, SBI General Insurance participates in ‘Meri Policy Mere Haath’ to distribute crop insurance policies directly to farmers.

Eros Innovation introduces Large Cultural Voice Models and PersonaAI, a multilingual voice AI platform preserving cultural nuance and identity across Indian languages.

The global sports and entertainment brands expand their collaboration into a season-long platform spanning content, retail and fan experiences.

Marking World Compliment Day 2026, the confectionery brand shifts focus to gig workers and essential service providers through a nationwide gratitude-led initiative.

The footwear brand introduces a youth-focused sneaker line through a music-led campaign anchored in street culture and everyday versatility.

The children’s personal care brand uses cultural provocation and humour to challenge the use of adult skincare products on young skin.

A new internal brand film positions collective momentum and ‘Pragati’ at the centre of the company’s growth narrative.

The industry self-regulator is using digital creators to educate consumers about misleading sustainability claims and manipulative design practices.

A new syndicated research solution aims to help IPL sponsors and advertisers measure effectiveness and optimise performance during the tournament.

A new zero sugar beverage brand enters the market with a culture-led digital film rooted in minimalism and personal storytelling.

The jingle makes a comeback in a refreshed avatar, reinforcing the brand’s legacy of celebrating contrast for a new generation of snackers.

Its latest cinematic campaign is fronted by its new brand ambassador Yashasvi Jaiswal.

It introduces celebrity-led branding to industrial real estate through a campaign featuring Pratik Gandhi.

Sintex marks its 50th year with a campaign-led launch of Eterno, positioning a 50-year warranty as a long-term household investment.

The sports nutrition brand appoints actor and fitness enthusiast Nataša Stanković to lead digital campaigns focused on protein awareness.

Youth-focused agency Youthbeat will curate and manage a dedicated influencer collective to deepen Myntra’s creator-led fashion engagement strategy.

Investor education films spotlight on-ground activations in Prayagraj, linking cultural rituals with informed investing and long-term financial planning.

APS expands its affordable premium portfolio with a sports-led sub-brand designed to link canine nutrition with athletic performance codes.

It reframes life insurance conversations through a new brand platform focused on preparedness across key life stages.

The company challenges the ‘brighter is better’ mindset with a multi-platform campaign promoting purpose-led lighting choices.

Its futuristic film explores AI-led matchmaking while reinforcing commitment as a constant in evolving dating culture.

Godrej Enterprises Group uses humour and familiarity to foreground its five-year comprehensive AC warranty.

Plant-based label Jiwya reframes luxury through a surreal film that centres nature, not garments, in its brand narrative.

The multi-city campaign scales its Neeraj Chopra-led storytelling with a print and OOH push across three Indian cities.

It uses nostalgia and humour to reposition lip balm as an everyday essential through an unexpected casting choice.

The platform shifts focus from abstract rewards to everyday savings with a campaign centred on tangible, visible cashback value.

On World Bartender Day, the brand shifts focus from product to workplace behaviour in nightlife settings.

INSIDE THE AD: Plum sent 60 founders a hand-painted evil-eye doll and a QR code, recasting business insurance as culture-led consultation rather than fear-led compliance.

Colgate reframes oral care as a marginal gain in sport, using Rahul Dravid to connect hygiene with measurable performance outcomes.

The new talent film explains its adtech role through everyday frustrations with mistimed marketing.

A new campaign from Beyond Appliances challenges installation-heavy conventions in the kitchen chimney category.

Coca-Cola India revives a legacy local flavour, leaning on retro recall and a reworked R.D. Burman track to cut through beverage clutter.

Reckitt’s hygiene brand unveils a new product push, pairing category claims with a Bollywood filmmaker to sharpen its bathroom narrative.

A new campaign positions rooftop solar as an enduring household commitment, shifting focus from savings and specifications to trust and permanence.

Mars Petcare India builds its latest brand push around sensory cues, using ASMR storytelling to foreground product texture.

The agri-to-consumer popcorn company moves to formalise its communications as it scales across B2B, retail and consumer channels.

Royal Stag Packaged Drinking Water launches a data-led digital initiative with Rohit Sharma and Paddy Upton to decode high performance during peak cricket season.

Infinix India introduces NOTE Edge with a digital-first campaign by Havas Creative India, positioning performance-led innovation for Gen Z consumers.

Used-car platform Spinny celebrates 10 years with a trust-led brand push fronted by Sachin Tendulkar during the ICC Men’s T20 World Cup.

The partnership will adapt classic Hindi film IP into animated series and features targeting television, OTT and global audiences.

The basmati brand releases a wedding-season campaign blending tradition with contemporary values around choice, respect and shared decision-making.

The NBFC launches a television and digital campaign positioning itself as a dependable financial partner during urgent credit needs.

The footwear brand launches its ‘Let Them Talk’ platform in India, positioning the Echo range within youth-led street culture narratives.

The genomics diagnostics company launches a digital film to position genetic testing as central to early detection and family-led cancer risk management.

The supplement brand uses a familiar television character to reframe everyday fatigue as a potential sign of calcium insufficiency.

The dining platform scales its annual restaurant festival with a character-led campaign fronted by Bhuvan Bam and nationwide offers.

A four-film digital series uses humour and a spoof documentary style to position disciplined P2P lending as a steady investing approach.

It integrated live performance and cricket spectacle as Hanumankind performed ‘Taste the Thunder’ during India–Pakistan ICC Men’s T20 World Cup.

Its third brand film shifts focus to influencer payment uncertainty, positioning structured collaborations as core to creator economy credibility.