Brand

The jingle makes a comeback in a refreshed avatar, reinforcing the brand’s legacy of celebrating contrast for a new generation of snackers.

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

It reframes life insurance conversations through a new brand platform focused on preparedness across key life stages.

Auto sector leads with 16% share in 2025

This year’s campaigns show a shift from couple-centric romance to culturally coded storytelling shaped by Gen Z vocabulary.

The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.

A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

This marks the second time the brand has received the accolade, having first won it in 2018.

The integrated storytelling campaign highlights the brand’s service benefits and customer support across its nationwide network.

The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

If the Federal Bank CMO were in the hot seat, reinforcing trust would be the bedrock of his Budget.

The cosmetics giant works with multiple agencies across different regions.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

The financial services company launched a direct mail campaign using cultural artefacts to spark founder-led conversations around commercial risk protection.

New hire follows the platform’s US launch in 2025.

The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

With this year's Fifa World Cup set to be the most-watched sporting event around the globe, brands should be focusing their attention on community fan groups rather than geography.

Bose has 20 years of marketing experience across beauty, personal care and food and beverage.

Platform says it has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.

The in-store celebration in Chennai blends cultural relevance with experiential retail to reinforce its confidence-led brand positioning.

It extends its category education platform with a multi-format campaign aimed at addressing information gaps in homebuying decisions.

It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.

The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.

The film uses real stories to highlight how timely educational support helped students rebuild their futures after the pandemic.

The partnership blends gaming, automotive heritage and brand integration through immersive in-game and real-world experiences.

The campaign addresses common perceptions that frozen food is the ‘opposite of fresh’ or suitable only for emergencies, and that air fryers are limited-use appliances.

The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.

The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.

The new IP aims to standardise how Indian marketers measure effectiveness across brand building, performance and long-term value.

The partnership aims to formalise talent discovery, monetisation and brand integration for India’s growing independent music ecosystem.

The campaign transforms a culturally significant moment into a tech-led experience designed for festive engagement and commerce.

The campaign connects cultural rituals with conscious skincare, positioning microplastic-free formulations as part of everyday festive routines.

From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how opening momentum is measured.

The integrated campaign aligns financial services with ambition, using cricket and real-life stories to reflect India’s evolving aspirations.

She will drive integrated brand strategy and storytelling worldwide.

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

The AI-led offering is designed to help users navigate health information with greater clarity and confidence.

He will lead growth, marketing and consumer engagement initiatives across its platforms.

It explores contrast, connection and shared identity through timepieces.

The campaign reinterprets the bridal trousseau as an expression of continuity, selfhood and evolving modern womanhood.

CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio