Creators

Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.

Former OML leaders move into independent live touring and IP development across global and domestic markets.

With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.

The agency will focus on long-term artist brand building over release-led cycles.

Its third brand film shifts focus to influencer payment uncertainty, positioning structured collaborations as core to creator economy credibility.

The audio platform said that more than 10% of its monetised creators collectively earned over INR 50 crore in 2025 alone.

Self-love narratives and singledom celebrations dominate Valentine’s Day messaging, making up 37% of all posts.

The AI-powered creator economy app is built on large cultural models.

At the AI Impact Summit’s opening, Vaishnaw and Motion Picture Association’s chairman and CEO Charles Rivkin addressed a media and entertainment industry in structural realignment.

It collaborates with regulators, creators and actor Neena Gupta to deliver a humorous yet cautionary digital campaign addressing evolving online fraud threats.