Digital

According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.

The industry self-regulator is using digital creators to educate consumers about misleading sustainability claims and manipulative design practices.

Restructuring its senior leadership, the test prep platform also appointed Alka Garg as chief financial officer

The AI video platform adds an Indian creative studio to strengthen its creator-led product development and storytelling capabilities.

With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

At India AI Impact Summit 2026, the former NITI Aayog CEO warns exclusionary AI design could widen divides, reshape markets and redraw growth trajectories.

India becomes Claude.ai’s second-largest market, driven by coding-heavy enterprise adoption and multilingual AI investments reshaping production workflows.

Self-love narratives and singledom celebrations dominate Valentine’s Day messaging, making up 37% of all posts.

The AI-powered creator economy app is built on large cultural models.

At the AI Impact Summit’s opening, Vaishnaw and Motion Picture Association’s chairman and CEO Charles Rivkin addressed a media and entertainment industry in structural realignment.

It collaborates with regulators, creators and actor Neena Gupta to deliver a humorous yet cautionary digital campaign addressing evolving online fraud threats.

A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

Its latest hiring report signals steady demand for early-career marketers, with skills and accountability shaping recruitment decisions.

CEO Neal Mohan’s 2026 roadmap reframes the platform’s focus on creator infrastructure, tightening links between content, advertising, commerce and measurable outcomes.

Davos Diaries: At World Economic Forum, Microsoft CEO Satya Nadella reframed the AI debate, arguing that adoption, energy economics and outcomes, not hype, will decide its economic credibility.

Amaresh Godbole will lead PDX India as CEO and also take on the role of chief – AI experiences and solutions at Publicis Groupe India.

Platform says it has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.

With the launch of Kaizzen AI Collective, the communications agency expects at least two dozen Indian clients to engage in AI-led communications intelligence by FY2026.

It integrates pop culture and creator-style content to promote its Dunked range through a fashion-led social video.

The appointment expands Three Fourth Solutions’ education portfolio, with a focus on social media, content and integrated digital campaigns.

The new e-learning programme addresses ethical design as a compliance and trust-building priority for digital marketing teams.

How the governments choose to regulate now will determine what the creator economy looks like next.

With this launch, it expands its AI portfolio with a conversational platform aimed at structured, performance-led brand engagement.

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.

The AI-led offering is designed to help users navigate health information with greater clarity and confidence.

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Hub launches with four 'Super Agents'.

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

In a recent blog post, Microsoft chief executive Satya Nadella flags an AI inflection point, warning of a “model overhang” where capability outpaces deployment readiness.

The appointment is intended to strengthen Stahl’s digital footprint, support customer acquisition and improve performance across digital platforms.

The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.

The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.

It has expanded its AI-led commerce-media platform to the US and Japan as adoption rises among digital-first and enterprise brands.

YouTube Shorts has stopped being an experiment and started becoming essential.

New study maps how India’s urban users engage in high-intent, trust-driven attention moments.

Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.

Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.

OpenAI launched today its latest upgrade to its language model GPT-5 with GPT 5.1 Instant and GPT 5.1 Thinking. These upgrades are focussed on increased intelligence, improved instruction following, and a more conversational style. The update is rolling out gradually, starting with paid users.

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

Gaming company Nazara Technologies has launched a refreshed new brand identity.