Bhavesh Somaya, director of marketing and innovation, Diageo India, speaks with Campaign India about building earned and owned capabilities, the challenges in a surrogate market, building sustainable brands and more.
The event saw Sadashiv Nayak and Atul Phadnis debating Ronita Mitra and Amitabh Pande
Dr Bhaskar Das, CEO, ZEE Group and Hari Krishnan, MD, Zenith Optimedia speak with Shinmin Bali about the wavering nature of trust towards editorial content
Pan-Asia study covered five Indian cities
Michael Kahn, CEO, Performics Worldwide, ZenithOptimedia Group, speaks to Shinmin Bali about agencies operating in the specialisation era, the strategic importance of acquisitions and the challenges of operating in India
Anjali Rawat, ECD - art, Scarecrow Communications, tells Shinmin Bali about her love for everything creative, mentorship and the advertiser-agency relationship
The shift to 'athleisure' hasn't affected the Apac region, says the marketing head. The global mantra continues to be 'innovation', alongside 'differentiation'.
Rahul Nangia, chief creative officer – west and south, L&K Saatchi & Saatchi, on having faith in clients, need for adlanders to be more supportive of each other, and his time as a ‘militant’ creative at Grey
Can the national carrier rise with the help of a new identity?
The event saw Satpathy and Bhasin debating Joshi and Balsara
The MD of Mirum talks about the relationship with J. Walter Thompson, plans for India, and more...
Ameer Ismail, executive director, LinOpinion GH and Lowe Lintas + Partners, speaks about the evolving role of PR, the need for structure, storytelling and more
The founder of BBH was speaking at ASCI's 'Creativity, For Goodness’ Sake' event on March 20.
Anupama Ramaswamy, group creative director, Cheil Worldwide SW Asia, reflects on the ‘mush’ approach to advertising, fragmented consensus, importance of processes, awards work and more
ASCI to announce app, training program at ‘Creativity, For Goodness’ Sake’
Joy Mohanty, national creative director, Publicis Capital, speaks about the 'stumble', the 'almost-indulgent' advertising, being slaves of classification and more
NGOs see a minor dip; India second most trusting nation
‘Changing the mindset’ would encapsulate what the Laadli campaign from Population First, in the space that it has created for itself over the last ten years, has been trying to do. We speak with Dr AL Sharada, director, and SV ‘Bobby’ Sista, executive trustee, Laadli, for more on the genesis of the movement that has worked closely with the advertising and media fraternities to incubate the change it seeks
The 28-year-old CEO of Global Inc spoke at the Knowledge Seminar on day three
The SVP - Apac at Razorfish, spoke about the human connect on day two
The Nestle executive urged the audience to adopt 'relevant creativity' at the Discovery Industry Conclave on day one
Coca-Cola's Venkatesh Kini spoke on how the brand is navigating the changing communication landscape
Q&A with NS Rajan, global partner and MD, Ketchum Sampark, and Jon Higgins, senior partner, CEO - International, Ketchum
Despite the promised benefits, why hasn’t it taken off?
The WPP CEO was addressing media while unveiling findings of a brand study in Mumbai
Mumbai-based brand and communications consultancy Chlorophyll celebrated its 15th anniversary with a discussion on: ‘The corporate brand is the new product brand’
The FMCG company’s head of rural businesses and alliances urged marketers to treat rural marketing efforts as an investment
The ED, sales at the FMCG major on the environment within which rural marketing exists
The COO of Mad Over Donuts on listening to customers, correlation between social media initiatives and sales, and what’s next on the marketing agenda
Campaign India caught up with sales director Pradnya Deshpande on the sidelines of a product launch
Sushant Dash, global brand director, Tata Global Beverages (TGB), on evolving consumers, rural initiatives and importance of the Tata legacy for marketing campaigns. Excerpts:
WPP Xaxis’ global CEO joins Apac MD Michel de Rijk and India director Atique Kazi to talk on evolution of programmatic buying, why clients can’t to do it in-house, and more
Saumitra Prasad, CMO, Kokuyo Camlin, speaks with Shinmin Bali on trying to redefine categories, warming up to advertising, evolving consumer habits, importance of market research, and more
Differentiation key for brand building, said the speaker
The India market leader of Twitter was addressing delegates at Tv.Nxt in Mumbai
Indian consumers don’t seem to like consuming second hand content, says Sanjay Gupta
Q&A with Mark Eyers, chief content officer, Turner International Apac, and Krishna Desai, director and network head - kids, South Asia, Turner International India
Vishnu Som, Dr Bhaskar Das and Ashok Venkatramani, on advertising revenues, ratings and primetime ‘talk’, in a session moderated by Jon Sopel
One is that social <i>junta</i> may not represent aam junta, entirely; the other issue is that of PR, finds Shinmin Bali
The editor-in-chief of Times Now spoke of ‘new media’ and how storytelling on TV has changed irreversibly, in a session anchored by BBC’s Jon Sopel
FCBUlka Group’s Cogito Consulting and Somaiya Institute organised a seminar on ‘Building Powerful and Profitable Brands - In Good and Bad Times’ in Mumbai on 10 March
Did managing perception effectively win this election for the BJP? Shinmin Bali seeks views of comms pros
Is there a growing need for having in-house digital departments in addition to agencies? Shinmin Bali finds out.
We asked delegates to state expectations from this year's festival
Sanjay and Shravan Kumaran spoke of what inspires them, and why they are bullish about the mobile
Q&A with the CEO of the ‘fan company’, which has ventured beyond the category and is urging consumers to ‘Switch to Smart’. Here’s why.
Excerpts from an on-ground event in Mumbai, a part of MTV’s ‘Rock The Vote’ initiative encouraging youth to vote
Excerpts from an MTV Rock The Vote event in Mumbai that featured political spokespersons interacting with youth
Q&A with Karen Ngui, DBS Group Holdings and Sheran Mehra, DBS Bank India, on expansion plans in India, marketing challenges, opportunities
The SVP and business head, INS, Viacom18, talks about the unit’s first year, opportunities in branded entertainment and the newly launched vertical ‘Spotlight’
The PR company’s Asia president says use of paid, owned, earned by the agency is increasing across the region
Series kicked off on 13 May with Nihal Kaviratne of Akzo Nobel India on the theme ‘Asia: Who’s Consuming?’
A panel discussed ‘Marketing Teams in 2020: Challenges of hiring the right size teams’
Discussions underlined that digital is no longer about spending money - it can be used to make money
Panel discussed need for marketers to focus on digital investment, and how consumers have begun to view digital as the primary grievance redressal medium
Q&A with Terry D Peigh, SVP and MD, Interpublic Group, on the 2014 wave of ‘New Realities’
Q&A with Christian Kurz, vice president, research and insights, Viacom International