Sprite pushes ‘fridge pack’ in new 360-degree campaign
Taking its ‘Seedhi baat no bakwaas’ brand proposition forward, Coca Cola India has unveiled an integrated campaign to push the new 1.25 litre pack of its clear lime drink, Sprite.Based on the creative concept, ‘Fridge mein jayega bade kaam ayega’, the O&M Delhi-created communication promotes the new packaging as an ideal ‘fridge pack’ as it can fit into any average size refrigerator and thus, is an ideal one occasion consumption drink for 4-5 people. Watch TVC here.
by Campaign India Team
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures