Mindshare has announced some key senior level appointments. Ravi Rao will lead the Mindshare's Unilever operation across South Asia. Ajit Gurnani has been roped in to lead the newly formed AOR to service the Aditya Birla Group business. Chanchal Chakrabarti will lead the Pepsico business, based out of Delhi.
Rao (pictured) is currently with the Omnicom Media Group as the regional executive director - group development, UAE. Rao comes with an extensive track record working across several FMCG, consumer durables and service industries including Pepsico, P&G, Unilever, Henkel, LG Electronics, Masterfoods, FedEx and Wrigley.
Prior to this appointment, Gurnani was working as marketing head at Al Ain National Juice and Refreshments Co., Sharjah. He has more than 15 years of experience in the media and marketing business across multiple categories and has played a role of both the client and the agency.
Chakrabati comes from Mindshare Malaysia. At MindShare Malaysia, he led the agency to three consecutive wins in the Malaysian Media Awards winning Agency of the Year for 2006, 2007, 2008, and also the Grand Prix.
Commenting on these appointments, R Gowthaman, Leader, Mindshare, South Asia said that these appointments are in line with their reorganisation plans where client - dedicated teams will provide focused full service offering and is extremely proud to have such accomplished professionals joining Mindshare.