Microsoft pushes ‘originality’ in new campaign
Microsoft has rolled out a new TVC as a part of its initiative to help customers distinguish between original and pirated software. The commercial, developed by McCann Erickson Delhi, promotes Certificate of Authenticity (CoA) as a label that can help consumers identify genuine Microsoft software as well as highlights the risks involved in using counterfeit software.
by Campaign India Team
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures