“KKR is the most discussed IPL team online”: Nielsen BuzzMetrics
The overall buzz about IPL in social media is almost twice as high in 2010 compared to last year, according to analysis undertaken by The Nielsen Company using Nielsen Online BuzzMetrics, which measured online posts in message boards, blogs, discussion groups and micro blogs (Twitter) across all cricket-following countries.Blogs are the most popular platform for discussing cricket, followed by message boards. Twitter is third on the list.
by Campaign India Team
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