Everest Brand Solutions has won the creative mandate for the Tata Housing Mumbai Township business. The agency won the account post a multi-agency pitch.
Confirming the business win to Campaign India, D Rajappa, president, Everest Brand Solutions said, "The evaluation on the basis of which we were chosen, included the credentials of our agency, followed by our strategy for the brand and creative concepts."
Rajappa says, that the immediate plans for the brand include the launch of the campaign, which will tap different media vehicles. "We aim to create impact and cost effectively reach the target segment, with the campaign."
Everest Brand Solutions wins Tata Housing Mumbai Township biz
Everest Brand Solutions has won the creative mandate for the Tata Housing Mumbai Township business. The agency won the account post a multi-agency pitch. Confirming the business win to Campaign India, D Rajappa, president, Everest Brand Solutions said, "The evaluation on the basis of which we were chosen, included the credentials of our agency, followed by our strategy for the brand and creative concepts."
