Cadbury unveils eyebrows dance for the masses
Cadbury is extending its "eyebrows" campaign with a communal event on the MSN homepage called JiveBrow09.JiveBrow will use webcam technology to allow users to record their own "eyebrow dance" and have it streamed directly onto the MSN Homepage.The JiveBrow dance, which will take place this Friday (27 February), is part of a raft of new digital content developed and created for Cadbury by digital agency Hyper and planned and bought by the media agency PHD.
by Campaign India Team
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